Mattresses
February 20, 2025
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New from Endy: Unapologetically Firm
By Endy Admin
Some choices say more about you than you think. That’s the premise of our striking new short film, FIRM, shot in Toronto. Here, the firm persona takes centre stage—not just as a sleep preference, but as a statement. Choosing a firm mattress isn’t for everyone.Firm is discipline.Firm is refined.Firm is order.Firm is made to measure.Firm is pressed.Firm is get up and go.It’s for those who know what they want and go after it. No apologies. Firm isn’t just a choice—it’s an attitude.That’s why we’re introducing our firmest mattresses yet: the Endy Firm Mattress and Endy Hybrid Firm Mattress. Designed for those who demand unwavering support, these mattresses provide optimal spinal alignment for back and stomach sleepers while maintaining just the right level of comfort. They join our Medium-Firm and Plush models, ensuring every sleeper finds their perfect fit—all made right here in Canada. If instant, steadfast support is what you’re after, these mattresses are built for you.The Endy Firm Mattress features high-density foam to keep your spine aligned throughout the night, paired with our signature Comfort Foam for adaptive, responsive support. A 20% thicker base layer enhances durability, creating a stable foundation that lasts.For those seeking even more reinforcement, the Endy Hybrid Firm Mattress combines firm foam with high-carbon steel pocket coils for targeted lumbar support and an unyielding feel. It retains all the benefits of the original Endy Hybrid Mattress, including enhanced breathability and zero motion transfer—so nothing gets in the way of a good night’s sleep.These new additions reflect our ongoing commitment to providing sleep solutions tailored to every preference. No matter how you sleep, Endy has a mattress designed for you.
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